Search Engine Optimisation (SEO) is the process of improving your visibility in the natural, organic listings of search engines and online directories like Google. This exercise has substantial benefits for your counselling or therapy business. Why it’s useful to enrich your Counsellor profile with SEO As a member of Australia Counselling, you have many options…
One of the things I’ve noticed through business coaching with other therapists and working closely with the members of Australia Counselling, is that many therapists and counsellors experience technophobia. What I mean by this is that some therapists and counsellors try to have as little to do with technology and computers as possible. I guess…
I love WordPress. It’s such a versatile platform for hosting a counselling website and an enjoyable user experience for the therapist that wants to have complete control over the content on their site. But let me back up here, you may be asking what is WordPress? If so, I’ve compiled a few of the most…
Looking at ways to add a video to your counsellor profile or your website may seem a little daunting at first, especially if you’re technophobic but it is very rewarding as you upload your first video and see the positive responses you get right away. Video is the foremost way people all around Australia and…
As we recently announced, Australia Counselling is about to change our online appointment scheduling provider to the company Full Slate. There are several improvements that you’ll notice in using Full Slate for your online appointments. These include: the ability to send SMS reminders to clients before the appointment at the interval or your choosing the…
Believe it or not, how your counselling profile presents to prospective clients makes a huge difference in the interest and contact you get from people online. In online marketing, when a person takes a desired action, this is called a conversion. The goal of your counselling profile is to convert people from perusing and reading…
I received an email this week from a therapist advertising their workshop. Here was the gist of the email: “I am running a workshop in November. It is the same workshop that I usually teach when I am overseas and running this course. I hope you can attend” That was it. The implication was because…
Unfortunately, therapists, coaches and healing professionals are not known for their writing, except of course for the small groups that write academic papers in peer-reviewed journals. Academic writing and research plays an important part in the ongoing development of therapy. However, it rarely helps you build relationships with prospective clients or grow your practice.…
