This is the second part of my series on WordPress websites for therapists. In this post, I show you five of the best features of WordPress, and why it’s such a powerful platform for hosting your therapy or counselling website. For part one, visit  WordPress Counselling and Therapy Websites: Frequently Asked Questions.

1. Effortlessly add and delete pages

So you know that the phenomenon known as Web 2.0 has changed the Internet and websites forever. There’s no going back to 1999 when the web primarily consisted of static websites that you visited to get information, and not much more.

It’s now imperative that you have a counselling website that develops over time. Your content is no longer static, but instead needs to be constantly updated and added to. This has several benefits:

  • your content is fresh and visitors will return to your website regularly to read and interact with your latest articles and blogs
  • the search engines will see you as more important because you’re updating your site with fresh content
  • this then leads to higher ranking in the searches over time as you continue to add fresh, new content
  • as you drive traffic to your site with your fresh content, the search engines will also reward you by placing you higher in the search rankings

The wonderful thing about WordPress is it allows you to effortlessly add and remove new pages on your website with the click of a button.

A page on WordPress can be created anywhere on your site; it can be on the main menu navigation, it can be a sub-menu page that drops down from the main menu navigation, or it can be hidden on your site and linked to from any other page.

Have a new workshop or group? No problem. Create a page, add your copy and publish it. Your visitors can then immediately read about your latest offerings. And you haven’t had to slowly and painfully email all the changes to your webpage through your webmaster.

2. Keep your content fresh: blogging using posts

 

Well I’ve made the point  that having fresh, updated content on your website is no longer a luxury- it’s imperative if you want  your website to be indexed by the search engines for the types of words that your prospective clients are searching for. (These words are known as keywords).

Because WordPress is a blogging platform, this means that it is super-easy to add a blog page on your website. A blog post is different from a page in a few ways.

The features of blog posts include:

  • posts are generally viewed from your most recent post in a descending order
  • posts allow the reader to comment, and for the author to respond
  • posts can be shared easily on social media platforms such as Facebook and Twitter
  • posts can be archived by month for easy searching
  • posts can be grouped in categories for easy access

This is one of the best ways to keep adding new and fresh content to your website. Even if you only add 1 post per week to your website, you are making significant inroads into building the size and relevance of your website for the search engines over time.

3. Individually optimise every page on your website for the search engines

This is one of my favourite features of WordPress. You can very easily optimise every page and post on your website for the search engines.

I use the Thesis Theme for my websites that has SEO built in, but for a regular WordPress website, my favourite plugin is called All in One SEO.

For those that don’t know, a plugin is simply a small bit of software that allows you to quickly and simply add extra functionality to your WordPress website.  Basically anything you want to do with your website, there will be a free plugin to do that.

All in One SEO allows you to add title tags, meta descriptions and keywords to all your pages and posts. Now if that sounds like I’m talking another language, don’t stress, I am. All you need to know at this point is the meta tags are one of the most important factors of your website ranking well in the search engines. I’ll be discussing this more in my Livestream video tutorial: An Introduction to WordPress for Therapists.

4. Multimedia made easy:  uploading pictures, audio and video

 

The development of the web 2.0 has meant that multimedia elements such as pictures, audio and video are now an essential part of your therapy website.

Consumers now expect to be able to watch a short video of you before they book an appointment, or listen to an audio of your voice. The online culture has meant that we now expect these on any decent website.

WordPress allows you to upload any multimedia, including PDFs with the click of a button. The screenshot above shows you where you click to upload any of these elements.

5. Seamlessly integrate your website with social media

 

If your website is the hub of all your marketing efforts, it’s also essential that you have a social media presence and that your social media accounts are seamlessly integrated with your WordPress website.

There are a number of plugins that you can upload with one click and connect your Facebook business page, Twitter account, Google+, LinkedIn profile and any other social media platform that is important for you.

An important part of SEO now is how ‘social’ you are online. Therefore, you can’t ignore using social media to connect with potential clients and to increase your online presence.

While I have listed only 5 features here, the actual list of features is endless. I haven’t discussed selling your mental-health products online, accepting online payments for sessions or integrating list-building software to grow your email list. This can all be done easily on WordPress.

If you’re interested in finding out more about how to use WordPress for your counselling or therapy website, you can view the free live online event called An Introduction to WordPress for Therapists. I share my screen on Livestream with you so that you can get a behind-the-scenes look at a WordPress therapy website.  

– See more at: http://www.australiacounselling.com.au/blog/5-fab-features-wordpress-therapy-websites#overlay-context=adminsupport