In starting your own private practice, you have to handle two specific aspects. Apart from your actual therapy practice, you also have to set aside ample time and effort toward the business side of things, which includes private practice marketing.
Fortunately, undertaking this vital task has become easier with advances in technology as well as the availability of different platforms that can help you reach potential clients.
In marketing a therapy practice using any of these platforms (or a combination of these), it is advisable to pick the ones that you think might be easier for you to handle. Although many of these are free, they do require some time to be truly effective. Focusing on those that you actually enjoy using will help minimise some of your frustrations.
Find where your clients are and connect with them
One of the first things that you need to do before starting your own private practice is identifying who your ideal clients are. Once you have established this, the next step that you need to undertake is to find them and engage with them. For example, if your ideal clients are young children, it would be beneficial to make yourself available for talks that involve teachers and parents.
Start your own blog
Blogging is one of the best ways to establish credibility and trustworthiness. But do note that writing for your peers and writing for your potential clients are two entirely different things. With the latter, you would want to keep things simpler and shorter. Try writing at least one blog post, between 300 to 500 words, once a week. This will entice potential clients to keep coming to your blog by having something to look forward to from you. Don’t forget to tag and categorise your posts to make them easier for search engines to find.
Although social media has a global reach, you would fare better by going local. On social media, that would mean finding pages and accounts that complement your practice. These may include local hospitals and other practices that are related to yours. Your goal here is to find and communicate with people who have liked/followed these accounts. These same people may include those who may benefit from the services you offer.
Make yourself available to the local media
Despite the invaluable benefits of taking advantage of online tools, you should not forget about traditional media platforms like newspapers and radio. Many radio programs look for experts who can provide insights on current events. Making yourself available to the local radio station will help you demonstrate your expertise and, at the same time, allow you to promote your practice to the listeners.
It would also be beneficial to write for local newspapers and magazines. Apart from seeing your work on print, many of these media outlets maintain blogs and websites. This essentially means that you can get more mileage out of your work.
For more useful tips for growing your practice, sign up for my FREE 5-part eCourse 5 Ethical Practice-Building Strategies for Counsellors.