So far in our blog challenge you have been writing posts for your own blog.
This has been important as you want to populate your own blog with fresh, unique and evergreen content that keeps visitors coming back again and again.
But it’s also important to write for other blogs to help you raise your profile online. This is called guest blogging and it has many benefits for your own blog.
Some of the benefits of guest blogging include:
- You get to put your content in front of new audiences who may not have heard of you before.
- You will get more traffic to your own blog by linking from your guest post back to your blog.
- You can raise your profile and showcase your expertise by appearing on a blog bigger than your own.
- You can improve your SEO by having a link in your bio linking back to your own blog.
How to get guest posting opportunities
The easiest way to get guest blogging opportunities is to ask other bloggers you’re already connected to online, or have a pre-existing relationship with. Many of your current connections are looking for fresh content and would love you to write for them.
If you’re up for a challenge, you can also seek out high-authority blogs that accept guest posts, such as PsychCentral or Psychology Today. Make sure you read their guest blogging submission guidelines before submitting a guest blog. Not following guest posting submission guidelines is the quickest way to get your guest post rejected.
If you’ve never submitted a guest post before, you may want to connect with some of the bloggers who are already writing for this challenge. Check out the comments on previous blog challenges to reach out to other bloggers doing this challenge. Some may even be interested in doing a swap so you can guest post on each other’s blog.
Don’t forget your bio!
A word on your bio, which will be placed at the end of your guest post.
It’s really important for SEO purposes that you include a link back to your own blog.
Check out the example below from a previous guest post I did on PsychCentral.
You’ll notice I made the name of my businesses the live links that hyperlink back to my website. I recommend you use your business name as the anchor text you use that links back to your blog. This fits with current SEO best practice.
I hope you enjoy this challenge!
Guidelines for sharing
Once you’ve completed your blog post, please share it in the comments section below so we can all read your challenge submission.
- If you’re joining the challenge late, you can see all the blog topics for the months you’ve missed on our website here.
- Please share your blog posts on Twitter when completed with the hashtag: #TherapyWorks! and mention @AUcounselling in your tweet so I can then share your blog posts on our social media accounts.
- When you’ve completed your blog, please add the title of your post and the URL to the comments of this post.
- There is a group pin board where we will pin all the posts related the challenge. Please follow the Australia Counselling Pinterest account so I can add you.
- Please share the blog posts of others and add comments to their blogs so we can all benefit from the power of the social web!
If you’ve landed on this page from social media and are not signed up for the 2014 blog challenge, you can do so here.