beginners guide to online marketingThe PDP and ACAP are working together for your professional future. Learn about the most effective online marketing strategies that will help position you as the expert in your field and attract your ideal clients into your private practice.

Clinton Power, Australia Counselling’s founder, is holding a two-part workshop on 14th February, 2015. Clinton aims to teach you all you need to know about online marketing. This seminar has been designed for therapists, counsellors, social workers, coaches, hypnotherapists and other mental health professionals in  private practice or opening a private practice.

Part 1: Beginner’s Guide to Online Marketing – How to Get Your Practice Off to a Strong Start

How to define your niche for marketing purposes.
No longer can you market yourself as a generalist and expect to attract clients. The landscape of mental health and marketing has radically shifted and it’s essential you choose a niche so you can align your marketing with attracting your ideal client. In this section we will be doing an exercise that can help you define your niche.

The Professional Development People: PD workshops for counsellors in AustraliaThe importance and features of a client- attracting website.
Your website is your professional face to the world. If your website doesn’t attract visitors or educate them about the benefits of your therapy, you’re likely to lose them to the back button. In this section Clinton will discuss the most important features of a client-attracting website.

How to decide which social media platforms to start on.
With so many social media platforms to choose from, you need to be strategic in choosing where to spend your time and efforts. Clinton will discuss the most important social media networks and the pros and cons of each platform. He will also introduce the idea of social media ethics.

By the conclusion of the workshop you will:

  1. Understand how the landscape of marketing has changed due to the digital revolution and changes in consumer behaviour.
  2. Understand the importance of choosing a niche for marketing purposes.
  3. Have a broad overview of the different social media platforms that you can use in the promotion of your business.
  4. Begin to appreciate which online marketing activities are best suited for their personality.

Part 2: Content Marketing & Online Networking – What You need to Know to Attract Clients Today

Australian College of Applied PsychologyHow to attract new clients with content
Content marketing is a powerful way to draw clients towards your practice and to showcase your expertise. I discuss the different types of content you can create and why you want to consider using content in your marketing strategy.

The how and why of blogging
With blogging you can now become your own publisher. I discuss the benefits of blogging and how to get started with a blog. I also make recommendations for blogging platforms and how to find ideas for blog posts.

How to do online networking
Social media platforms are an excellent way to build collegial relationships with other professionals. I share the dos and don’ts of online networking and the most effective way to build real relationships with influential people online.

By the conclusion of the workshop you will:

  1. Understand the basics of content marketing and why it’s so important today
  2. Understand the different types of content you can use in your marketing of your private practice
  3. Appreciate the importance of blogging, what blogging is and the best blogging platform to use
  4. Understand the basics of online networking and an overview of how to use the different social media tools effectively to network with other therapists

How will you benefit from these seminars?

  1. You will have a better understanding of online marketing, online networking and social media and how it applies to building a private practice.
  2. You will be clearer about which niche you want to choose to market your practice.
  3. You will feel excited about the power of online marketing and how it can make a difference to your private practice.

Date and Time:

Saturday 14th February, 2014

Online Marketing:
9:00 am – 10:25 am How to define your niche for marketing purposes. The elements of a client-attracting website. How to use your website as the hub of your marketing efforts.
10:35 am – 12:00 pm An introduction to marketing on social media. How to choose the social media platform right for you. The promises and pitfalls of social media.

Content Marketing & Online Networking:
1:00 pm – 2:25 pm
What is content marketing and why you should care. How to attract new clients to your practice with content. An introduction to the power of blogging.
2:35 pm – 4:00 pm Effective online networking tips and tricks. Learning the language of the different social media platforms. Do’s and don’ts of social media.

Location:

ACAP CAMPUS Level 5, 11 York Street, Sydney 2000

Fee:

Online Marketing:
PDP Student & New Graduate Program Members with a current membership code: $57.00
Non Members: $114.00

Content Marketing & Online Networking:
PDP Student & New Graduate Program Members with a current membership code: $57.00
Non Members: $114.00

This workshop provides 3 face to face hours for CPD points.

You have the option to attend both or to just attend a half-day workshop.

Flyers

Download the PDF for: Beginner’s Guide to Online Marketing – How to Get Your Practice Off to a Strong Start

Download the PDF for: Content Marketing & Online Networking – What You Need to Know to Attract Clients Today.

Register

Click here to register for Beginner’s Guide to Online Marketing – How to Get Your Practice Off to a Strong Start

Click here to register for Content Marketing & Online Networking – What You Need to Know to Attract Clients Today.