I received an email this week from a therapist advertising their workshop. Here was the gist of the email: “I am running a workshop in November. It is the same workshop that I usually teach when I am overseas and running this course. I hope you can attend” That was it. The implication was because…

  Unfortunately, therapists, coaches and healing professionals are not known for their writing, except of course for the small groups that write academic papers in peer-reviewed journals. Academic writing and research plays an important part in the ongoing development of therapy. However, it rarely helps you build relationships with prospective clients or grow your practice.…