Have you wanted to get more exposure in popular media for your therapist profile and business? There’s no doubt that been quoted by journalists and magazines, as well as requests for radio and television interviews leads to more clients.
As your name is seen and heard in the media, this helps you be front-of-mind for potential clients, as well as increase your credibility for your speciality.
John Aiken is a Sydney clinical psychologist who has had enormous exposure in the media. He speaks with Australia Counselling about all the benefits for his business that have come from his high profile in the media.
In this 35-minute interview, Sydney clinical psychologist also speaks about:
- How being a psychologist who works in the specific niche of relationship issues helped grow his business
- Some of the fundamental marketing strategies he did in his business that helped him to be noticed by the media
- The benefits for his business from being able to build a high profile in the media
- Tips and strategies for therapists that would like to be quoted more in magazines, papers and interviews on radio and TV
- Tips about how to present in an effective way on radio and on television
- How to focus your marketing messages and write articles so that the layperson ‘gets it’
- Tips for the therapist who doesn’t feel very confident about putting himself ‘out there’ in the media
- An exciting new ABC television project he is involved in related to couples and relationships
Resources and linked mentioned in this podcast
- Making Couples Happy [DVD]
- Making Couples Happy: How Science Can Help Get Relationships Back on Track [Book]
- John Aiken: Psychologist and Relationship Expert
- Australia Counselling membership – Join Australia Counselling to promote your private practice
About John Aiken:
John Aiken is a Sydney clinical psychologist who has been in private practice for 18 years specialising in giving out practical advice to singles and couples. He is a best selling author, is the relationship expert for the online dating site RSVP, and runs a private practice in Sydney, Australia. He appears regularly on television for Ch 7’s the Morning Show, and in magazines such as Cosmopolitan, Cleo, Marie Claire and Madison.
He is also hosting a new TV show in February on ABC called “Making Couples Happy: the Science Behind Better Relationships” and has a new relationship book coming out at the same time. www.johnaiken.com.au
Listen to the audio with the player at the top of this post, or listen on SoundCloud, Stitcher Radio, or subscribe in iTunes.