In this 60-minute webinar, Clinton Power, founder of Australia Counselling talks about how to use email marketing to build relationships and attract new client. The content of this webinar includes:
What is email marketing?
- the process of using emails to build relationships and stay in touch with potential clients
- the importance of relationship building
- why you need to capture email addresses from your website visitors
- how email is more effective than social media
The benefits of email marketing
- how email helps people know, like and trust you
- how to add continued value and benefits to your followers
- how to train people to open your emails
How email marketing works
- how to get more email addresses with a ‘pink spoon’ product
- how the double opt-in process works
- how to automate subscriptions and unsubscribes
- how the software can send and schedule email delivery
- what is an autoresponder
How to set up the technology for email marketing
- which email marketing software to consider
- how to an opt-in form for your website
- how to structure delivery of your free product
How to set up your newsletter
- how to create a template or use a free one
- how to add your content to template
- how to structure your newsletter content
- important newsletter aethetics to consider
Common email marketing mistakes
- what to avoid to reduce unsubscribes
- what email marketing strategies turns subscribers off
- what to avoid so your emails get opened
- what emailing frequency to consider
Click here to listen or download the mp3 to listen later. Please add your comments or questions in the box below.
