In this 60-minute webinar, Clinton Power, founder of Australia Counselling talks about how to use email marketing to build relationships and attract new client. The content of this webinar includes:

What is email marketing?

  • the process of using emails to build relationships and stay in touch with potential clients
  • the importance of relationship building
  • why you need to capture email addresses from your website visitors
  • how email is more effective than social media

The benefits of email marketing

  • how email helps people know, like and trust you
  • how to add continued value and benefits to your followers
  • how to train people to open your emails

How email marketing works

  • how to get more email addresses with a ‘pink spoon’ product
  • how the double opt-in process works
  • how to automate subscriptions and unsubscribes
  • how the software can send and schedule email delivery
  • what is an autoresponder

How to set up the technology for email marketing

  • which email marketing software to consider
  • how to an opt-in form for your website
  • how to structure delivery of your free product

How to set up your newsletter

  • how to create a template or use a free one
  • how to add your content to template
  • how to structure your newsletter content
  • important newsletter aethetics to consider

Common email marketing mistakes

  • what to avoid to reduce unsubscribes
  • what email marketing strategies turns subscribers off
  • what to avoid so your emails get opened
  • what emailing frequency to consider

 

 

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