All writing takes courage. Writing for your therapy practice in the form of a regular blog may seem like a leap to you if you have not written much more than your papers at University, but your fears can be channelled into productive and honest efforts to produce valuable content for your counselling clients.

Remember, the idea is to connect with your therapy practice clients on a real and personal level. This is something you do every day. Only with a blog, it’s a written resource and can be read at any time. A blog can be in the form of a journal, or be directly targeted for building your business. A blog filled with useful content develops your online visibility and authority in both the search engines and within your client community.

Here then, in no particular order, are 20 reasons why writing a blog consistently helps you to connect with your counselling clients and increase your online visibility:

#1. You create awareness in your community

Your blog can be dedicated to your client community – the people who benefit most from your expertise. By writing blog posts that help people with problems that you have the unique solution for, you’ll create awareness about your services. The ways that you can help people will become known. This holds immense value for your therapy practice.

#2. You establish authority in your field

Establishing yourself as an expert in your particular counselling and therapeutic field is one of the foundational benefits of blogging. Blogs are wonderful tools for validating your expertise. Posting regularly to your blog on topics of special interest to your client community will help you to expand your online visibility.

#3. Your blog resource will be shared

The more helpful and useful the content that resides in your blog, the more your audience are inclined to share it. Social media buttons linking to social networks are easy to incorporate into your website pages and blog. Once your community are regularly sharing the useful tips and insights you provide, your blog may become very popular.

#4. You’ll earn favour with search engines

The structure of blogs is designed for ranking high in the search engines. Add to this a steady flow of useful content, and you have a winning formula that will automatically improve your search engine rankings. Applying optimisation techniques including keywords and key phrases, relevant images and video  in your posts further earns you search engine love.

#5. More people will hear about your services

Once you have established a regular routine for your writing and posting of helpful and useful content, you can encourage interaction with your client community by asking questions and inviting comments. Initiating dialogue with your blog readers can lead to active engagement with your blog and a wider community hearing about your services.

#6. Like-minded people will find you

People with similar interests to yours within the counselling and therapy community will also be attracted to your blog. As members of your client community begin to share your ideas, insights and tips across the web, like-minded people distribute these conversations via informal networks that your blog can benefit from in terms of inbound linking.

#7.  You’ll help people grow

Your blogging about topics related to counselling and therapy in context of your therapy practice will help people expand in knowledge and understanding of the world we live in, of ourselves, and the relationships we have with people. The joy of knowing you are helping people grow is a core reason on its own to write your blog.

#8.  Your knowledge will increase

Since blogging successfully calls for frequent posting and providing fresh content on a regular basis, the process provides the perfect way for you to stay in touch with counselling and therapy industry practices. Your knowledge will be continually enhanced by the discipline of seeking out new and useful content to share.

#9. You can stay in touch with trends

Every time you post to your blog, you’ll be drawn to current trends and newsworthy items in the blogosphere. Keeping your blog on trend will not only give your clients good content but will help you to stay in touch with what is happening in the world. Linking to trending topics can help you gain more attention.

#10. Your therapy practice income will increase

While blogging certainly isn’t about making money, the potential for generating income for your therapy practice is increased. Some revenue can be earned from your blog by implementing a few income generating activities, yet the greatest value is in the new clients and referrals you gain for your therapy practice.

#11. You’ll have more fun and be more creative

Growing a blog and building your resources is a fun and creative experience. Your area of expertise is also the area of your greatest passion and commitment. You can tap into this feeling whenever you write and deliver sound advice and stories that warm the hearts of your blog visitors.

#12. Your therapy practice will grow

Encouraging stronger relationships between your blog visitors and clients within your community can be easily achieved by providing forums like enabled comment strings for each blog post. You can engage with your clients and respond to their needs in new ways. This can lead to tremendous growth for your therapy practice.

#13. Your blog can help you understand your market

Blogging is all about give and take. Traditional advertising and publishing is waning because new inbound marketing tactics offer your clients and readers ways to give you input and insights into their needs like never before. As you introduce significant topics, your readers may sometimes challenge you to take a fresh look at it through the responses you receive.

#14.  Identifying your ideal client becomes easier

As you become a seasoned blogger, with more and more insights into your market and client community’s problems, you will be able to easily identify the main groups who respond well to your solutions. This makes it easier over time to find the perfect and specialised niche for your services.

#15.  You can share valuable content quickly

Syndication of content – material that is reused and integrated through other services across the web – is very efficient in the online environment. Initially, the syndication of content online was manual. Now, however, potentially every aspect of content syndication can be automated and content quickly shared.

#16. You’ll become a better writer

Writing and note-taking – whether in text processors or by voice recording and transcription – are essential to your therapy practice. By developing your blog, writing on a regular basis, and responding to the community feedback you receive, the process of writing and expressing your thoughts and opinions becomes easier every day.

#17.  You’ll develop a rapport with your clients

The more you write, the more you realise that it doesn’t have to be absolutely perfect to get your point across or connect with your clients. The more you let people see the real and authentic you, the easier it is for people to relate to you. Perfection can block our creativity. Your readers won’t care if you’re perfect when you’re solving their problems.

#18.  Blogging develops great discipline

To be absolutely clear, blogging does require devotion, discipline and commitment. And each of these qualities – if you embrace them – will help you grow your therapy practice confidently and get the most from your life. By extending your daily or weekly activities to patiently include your blog writing, fresh new opportunities, profits and life habits come to light.

#19.  You’ll save on promotions and advertising

Another thing to remember as you get started with your blogging is that most blogs are free or cost very little to maintain. WordPress is free. Hosting your blog in your own domain can be done for as little as $100 a year. Instead of expensive advertising and promotions to get new clients, inbound marketing tactics like blogging will save you money.

#20.  Getting your blog up and running is easy

A blog is a very simple platform for communicating ideas. WordPress is an easy-to-use blogging platform and quick to set up. The dashboard is simple to understand and offers great flexibility for creating an inspiring and lively blog.

For more marketing tips and ideas, sign up for my FREE 5-part eCourse called 5 Ethical Practice-Building Strategies for Counsellors at