Have you ever considered starting a podcast? If you want to start a podcast, now may be the perfect time to catch the podcast revolution taking the world by storm.

Never before in our history has it been so easy to reach a worldwide audience via podcasting. This is the perfect vehicle to get your message out to new people and raise awareness of you, your ideas, your services and products.

Podcast growth has been enormous over the last few years. The Pew Research Centre has found that:

  • podcast listenership has more than doubled since 2008
  • awareness of podcasts has more than doubled since 2006
  • podcast creation is rising with more than 22,000 podcasts hosted on Libsyn, one of the most popular hosting companies for podcasters
  • in 2014 over 2.5 billion requests for podcast downloads were processed

In this episode of The Australia Counselling Podcast I talk you through how to start your own podcast from scratch. After producing almost 100 episodes with 61,000 downloads to date, I’ve got some idea of what’s involved and some great tips for you as well.

Here’s what I cover in this episode:

Why start a podcast?

  • you can expand your reach of people and expose your ideas and your business to countless people across the world
  • The Australia Counselling Podcast has to date 96 episodes, 61,000 episodes and has been listened to in 98 countries
  • 50% of our listeners are from Australia, 25% from the USA, 10% from the UK and the remaining from other countries
  • podcasting is great for networking and building relationships with other therapists – on this podcast I’ve interviewed world-renowned therapists Michael Yapko, Sue Johnson, Harville Hendrix, Bill O’Hanlon, Rick Hanson and Irvin Yalom, just to name a few
  • You get more attention from the media – I’ve been interviewed for numerous media outlets, magazines and radio stations – plus I’ve secured media interviews for Australia Counselling members
  • you can improve your confidence as a speaker
  • you can build the know, like and trust factor with your listeners
  • it can assist if you want to offer your products and services to a wider audience

What’s involved in podcasting?

  • the most import thing is the commitment – be aware it’s a huge commitment of time and resources
  • if you’re not willing to commit to podcasting on a regular basis, don’t start!
  • securing interviews can be time consuming and challenging with negotiating time zones
  • recording of episodes need to be either batched or done in advance
  • editing episodes takes time, especially if your guest is not a confident speaker
  • you may need to create blog posts for the show notes of each episode
  • after editing you need to upload the audio to your audio hosting
  • once your episode is published it’s important to do marketing so new audiences can listen to your episodes
  • this is a slow marketing strategy – results take time

How podcasting works

  • every episode is an mp3 audio file
  • you need to tag the file with ‘meta data’ before uploading to your hosting
  • you need a server to host your audio
  • you need to create a feed – I use Libsyn – which is the gold standard in the industry (I pay USD $20 a month)
  • the feed is what goes into iTunes and every time you upload a new audio, iTunes gets the audio on the feed

Questions to ask before you start a podcast

  • what are you going to podcast about?
  • are you going to do interview style or just you speaking?
  • what is the purpose or end goal of your podcast?
  • what is your podcast title?
  • what is your podcast subtitle?
  • what is your podcast description? (this goes in iTunes)
  • what will be on your artwork? – look at other top podcasts in iTunes and what graphics they have (I recommend 99designs for getting your iTunes artwork)
  • do you want a professional intro and outro (try fiverr.com for voice-over artists)
  • is your music royalty free?

Podcasting equipment and software needed to start a podcast

How to record a podcast episode

  1. for interviews I use Call Recorder
  2. if I’m not doing an interview, I record myself speaking directly into Hindenburg Journalist
  3. after the interview I drag my audio files into Hindenburg and then edit
  4. then export the file from Hindenburg as a wav file
  5. add tags/metadata for your audio in auphonic
  6. upload to auphonic to even out sound levels
  7. if not using auphonic, add tags using ID3 editor software
  8. upload into Libsyn and add description and schedule or publish immediately
  9. once your feed is ready in Libsyn, then create your show in iTunes
  10. upload your artwork to iTunes for the first time and add a description
  11. once you’re up and running, submit your podcast to free podcast directories

Tips for recording a podcast

  • get ahead in your recordings so you’re not scrambling to record your episode each week
  • create a system around requesting interviews to save time
  • don’t get obsessive about editing – you don’t need to remove every “um” and “ah”
  • work out the structure of your episodes so you can rinse and repeat
  • prepare your interviewees – create an information document to give them before
  • often interviewees are nervous so let them know it’s okay if they make a mistake and you can edit out mistakes
  • listen to the most popular podcasts in iTunes for format/structure and interview style
  • have a call to action in each episode – what do you want your listener to do?

Listen to the audio with the player at the top of this post, or listen on SoundCloud, Stitcher Radio, or subscribe in iTunes.

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